jakefoxadvancedproduction: 2012

Wednesday, 19 December 2012

Target Audience Questionaire

In order to gain a better idea of what our audience expects we are going to distribute a small questionnaire amongst our target audience-students aged 16-19- which we will then begin to build our central themes around. We constructed the questionnaire mainly around our initial ideas.

The questionnaire works as follows-

1. We establish that the recipient of the questionnaire falls into our target market

-Age-15-21

-gender is not an issue particularly although we will have to ask a mix of people in order to get a good grasp of the mass of our audience by targeting one specific gender you close off a massive audience to yourself

-Occupation student

-Likes pop or rock music

2. We play them the selected song

3. They answer the questionnaire.

What genre would you associate this music with?	Pop
	Rock
	Techno
	experimental

In the chosen genre what would you expect to see most for this song?	Performance
	Dance
	Narrative
	Other please specify

If performance then what would you expect the primary performance to consist of?	Singing
	Keyboard
	Spectacle
	Other please Specify

If narrative what do you think the primary emotion would be?	Happiness
	Solitude
	Excitement
	Other please specify

What type of locations would the music suggest?	Nightclubs and city streets
	An apartment
	Techno
	Other please specify

In your eyes what themes does this song bring up?	Partying
	Fun
	Friendship
	Other please specify

Based on the rhythm and tempo of the song how would you expect the editing and scene transitions to occur	Fast paced moving with every beat
	Slower moving elegantly from scene to scene and shot to shot
	Slow scene transitions but lots of fast paced shots of the same scene with immersive editing and effects
	Other please specify

Our answers from a set of six students

Three male students and three female students

1-Kingston Capes-male-student-age 18

2-Evan Davies-male-student-age-19

3-Timor Kaya-male student-age18

4-Emily Reeves-female-student age 17

5-Rachael Evans-female-student-age 17

6-Shannon Tate-female-student-age 18

What genre would you associate this music with?	Pop	4, 5, 6
	Rock	1, 3
	Techno	2
	experimental

These results show that the majority of people found the video to be pop although others considered it a rock video and the least amount of people thought it was techno. this was our expected result and show us that we need to keep to themes typically expressed in pop music such as partying and a wild life style, it may also be a good idea to theme the video around rock as well seeing as some people thought it was of that genre.

In the chosen genre what would you expect to see most for this song?	Performance	2, 4
	Dance	3
	Narrative	1, 6
	Other please specify	5-showy special effects

We expected the majority of the subjects to pick performance which was why we were slightly suprised when narrative was chosen and dance received only one supporter. In light of this we will need to be sure to include lot's of performance based around a solid narrative idea which relates to our initially selected themes. However since there were also single votes for dance and special effects we have concluded that it would also be a good idea to devote a minority of shooting to using a special effect or dance routine.

If performance then what would you expect the primary performance to consist of?	Singing	2, 4
	Keyboard
	Spectacle
	Other please Specify

we were suprised to see so little support for performance which makes these results a little unreliable as only two answers were given. But we have surmised that the performance in the video should be dedicated to singing as it is what is expected and not many people seem to realise that the song was played on a keyboard or given much regard to anything besides the singing and lyrics.

If narrative what do you think the primary emotion would be?	Happiness
	Solitude	1
	Excitement	6
	Other please specify

Given the upbeat lyrics in the song we were suprised to see the two subjects split over this. When we asked Kingston about his choice however he responded with. "it is a song concerning solitude because this girl has been left alone while her boyfriend is away." We were not prepared for this idea but it has given us some interesting ideas to work with. In the end we decided to devote the video's performance to working around the upbeat rhythm and message whilst the narrative is devoted to telling the story of a girl left alone. This will hopefully help us to produce something interesting that pleases as much of our target audience as possible.

What type of locations would the music suggest?	Nightclubs and city streets	2, 4, 5, 6
	An apartment	3
	Techno	1
	Other please specify

We were not expecting a majority vote on this subject and frankly expected an equal amount of time seen in each locale. But when we saw the results we decided to make a change to some of our ideas and go with this instead. A change in our setting is not as drastic as a change in story or ratio of narrative to performance but it will throw up some problems during writing. We may end up using all three sets anyway in order to create a sense of time and travel in the narrative.

In your eyes what themes does this song bring up?	Partying	3 5
	Fun	4
	Friendship	2
	Other please specify	1solitude because her boyfriend’s not with her 6-heavy partying

The theme of the song will play a major part in the narrative development and our initial pitch. For this reason we are annoyed that there is no set theme as almost every subject chose differently. Although we were releived to see the reiteration of the ideas shown in our question on narrative.

Based on the rhythm and tempo of the song how would you expect the editing and scene transitions to occur	Fast paced moving with every beat	1, 4, 6
	Slower moving elegantly from scene to scene and shot to shot
	Slow scene transitions but lots of fast paced shots of the same scene with immersive editing and effects	2, 3, 5
	Other please specify

Tuesday, 11 December 2012

kristen faulconer fun

This is the audio we used in our music video. Because Kristen Faulconer is currently unsigned and although the music is not to my taste it may be to others, also we had ideas for this song.

Friday, 7 December 2012

Time frame

Planning

Our final planning started with a simple shooting script created from the story board and performance ideas that we queried in our pitch. This is the time frame that morris created.

Time frame	Total time	Action/performance	Camera angles	Other information
00.00 to 00.08	00.08	A man is seen on his phone in a hotel room a woman is stood behind him rubbing his shoulders. He drops his phone on the bed and we zoom into the blank screen allowing us to flow without a cut to the next shot	The shot must be framed tightly and show nothing above shoulder level on either individual this will create a sense of mystery about them.	The video will begin before the start of the song with a short animation of a ringing Iphone
00.09 to 00.16	00.07	A series of shots of a girl in the ruins of her apartment builds slowly before focusing in on her at the end of the build she needs to open her eyes as the real music begins.	A night vision shot panning around the room before focusing in on the girl’s face.	N/A
00.17 to 00.28	00.11	Rapid interchanging of shots of our singer posed up against a brick wall	Shots will range from extreme close ups to medium shots and will be changing quite rapidly	The end of this series of shots will include the next set of shots inside the club to fade over
00.29 to 00.39	00.10	Similar expose of shots but in extreme close ups	Tightly framed in extreme close up	Last shot should slowly fade out in order to do a straight cut to the next scene
00.40 to 01.05	00.25	Sudden cut to our girl in an empty club there are drinks and a bar but it is otherwise empty she dances and sings to the camera during certain moments but by the end of the scene she seems dejected and run down	Long shots of our singer in order to give a sense of isolation and loneliness	Interspersed with shots of previous scene faded over or cut in for certain moments in the lyrics
01.06 to 01.30	00.24	Wandering the streets our singer appears sick but at the end of the scene we fade to black for another instantaneous cut back to the club	Medium shots of the singer face on giving the perspective of facing what’s ahead	It may be applicable to use a single tightly framed panning shot of the singer moving towards the camera
01.31 to 01.54	00.23	An instantaneous shot back to the club where we start to see our singer drinking heavily all singing is synched with faded over shots of her singing in the streets	Long shots from a distance and taken at an angle from a height abovethe singer to give the impression we are looking down on her.	N/A
01.55 to 02.15	00.20	A slow fade from the scene in the club to our singer singing against the wall but during the break before the bridge we see only her lips faded over the image in the club where the girl has gone crazy and has broken bottles and overturned tables	Camera shots during this section are to be increasingly random in distance and zoom so as to be indicative of the girl’s drunken state.	N/A
02.16 to 03.11	01.05	At the bridge during the guitar solo we see a variety of stills of our singer · Drinking heavily · Flirting and being rejected · Being ejected from a club · Throwing up in an alley · Being arrested and put in a cell or sleeping in the streets	The stills taken should be displayed against a glowing background and when being taken should be shot from different angles and levels of zoom in order to ensure a range of options in the final edit	N/A

locations

This is the route i needed to travel to pick up people and get to the shooting locations.

This is the post office car park and allyway, i chose this location because it is in the genre of a drunken teenagers night out, which goes with the music of our video.

This is at my house, we used the driveway for the first car scene. The reason for this is most videos of this genre have cars in them in some form and i wanted a narritive type video so the car forms an integral part of this video.