How effective is the combination of your main product and ancillary texts?

Our video is used in conjunction with the dig-pak and the magazine advert, as sales pitches for the music, all of which are designed to increase the target audience which intern increases revenue produced from the music. To successfully market the music every marketing product must be kept within the same genre as the music if it isn’t people will not find it interesting enough, to look for the music.
Traditionally a music video will be shown on TV music channels like; MTV Viva and 4 music.  The music video will also be placed on You Tube Vimeo and iTunes, which helps increase the target audience. As this type of advertising is extremely effective because it enable billions of people to watch view and hopefully buy the product (the music audio). Each advertisement works on a slightly different target audience and helps to increase the target audience as a whole. The music video for example stimulates more of the audiences senses which helps keep their attention for the whole duration of the audio product. With out it the first time an audience wants to view it they may become board and change to the next song. With this the song is able to be watched more often because it does make it more interesting so it can become catchy and stay in their heads making it sell better.
The magazine advert is a very useful tool as it can be displayed in street shop windows and on big banners. This if the advert is created properly following the golden mean(an imaginary line of interest from the top left to the bottom right of a page it is said that this is how our brain processes an image). it can work almost subliminally because the human brain picks up vast quantity’s of data from the eyes of which only 10% is processed consciously the rest is discarded or processed by the subconscious. Either of which we want to pick up the poster and sometimes the subconscious is the most effective part because it can make you remember parts of the poster, like the name of the artist which will then cause interest and the audience may research it which will bring them to the music video or iTunes where they can buy it. Its audience often has more expendable money than other target audiences, we know this because it is displayed in magazines which are for sale, they often only have music in and have no real need to know information this means the target audience has expendable money to spend on music. As well as targeting this audience it is placed into magazines that reflect the genre of the music so for example it would be placed into “NME” instead of say “Glamour” which although has higher sales has an older target audience and the genre of the magazine is focused on fashion not music which NME is. This magazine advert can also be placed on sites like facebook and twitter this reaches out to a more varied audience but reaches out to millions and therefore should not be underestimated many parents buy albums as presents and if they see it online they are more likely to buy it than having to go out and buy it from the shop this leads me onto my next point the product will be advertised online for sale as well as being sold in supermarkets HMV and other music stores it will be sold in Amazon, play.com and hardware company s online music sites like 'sonystore' and 'Nokia store'.
The final piece of advertisement is the digi-pak which can be released as a special edition to boost sales by making it a collectable and often many fans will want special merchandise.

4 musics logo

One of NME's front cover pages

My music video will be shown on 4 music at around 4 pm this is because the show at this time is all about music which is the same genre as my music video...pop. This means that the video will appeal to the audience who want to see pop music when they change to this channel. This is a hugely effective way to advertise music because nearly every one in England has a TV and the same is true in other countries like Norway and Germany. So millions of people get to view the music which often they may not get to view. This is also very good because they always do a new track alert which gives new tracks an introduction to a larger target audience, this is in some ways better than online advertisement like that of YouTube because unless it appears in the recommended or you actually type the name of the artist in then you will not find it and end up look at other videos. 4 music is owned by Bauer media group which has a huge corporation who also own kiss, and smash hits radio both of which play mainly pop music which is the same genre as my music video although they do not own the magazine NME the company music genre is a match to my music. NME is owned by IPC media which is in-turn owned by time inc. this magazine has been around for  decades and has a great following the magazine works through a wide range of genres and does many spreads on the pop music genre. Although this is not a dedicated pop magazine the fact its audience is so much bigger than other magazines means there is greater exposure.